n. (noun)
Organic search of a product or brand image has substantial impact on the consumer outlook of the brand, thus having a direct impact on purchasing. However, most companies do not focus on the conversations going on in these forums because:
Many businesses (both big and small) are becoming more and more proactive about these sites for their respective industry because it is essential for point of purchase and ROI.
Over the last few years, smartphones have seen an unprecedented adoption rate. This has resulted in people able to find instant results and answers for just about anything. This instant access to the internet means that a brands results on online review forums like yelp and amazon are extremely relevant.
A message board, commonly called a forum is an online discussion site where people can hold conversations in the form of posted messages or comments. In most instances, these messages are archived and can be searched by other people via search engines.
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, 44 million marketable members, and over 100 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors.
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We here at Travelocity believe that you deserve great travel experiences. That’s why we created our own Travelocity Customer Bill of Rights and realigned our entire organization so that our products, policies and employees protect them. It’s on the foundation of this work, strengthened by our commitment to continually get better at what we do, that we offer the Travelocity Guarantee.
The Travelocity Guarantee is our seal on your traveler rights, a promise to our customers that we’ll do our utmost to take care of you – that when you book with Travelocity, ‘you’ll never roam alone.’ This promise extends to your entire trip experience; it even includes a low price guarantee to assure that you’re getting a great deal for the travel you want.
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The primary role of Google+ is to be a powerful social media website, but it’s also integrated into Google Maps and other Google services that rely on crowd-sourcing to get reviews. The reviews on Google+ can heavily affect a business.
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With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,” Amazon.com and other sellers offer millions of unique new, refurbished, and used items in categories such as books; movies; music & games; digital downloads; electronics & computers; home & garden; toys; kids & baby; grocery; apparel; shoes & jewelry; health & beauty; sports & outdoor; and tools, auto & industrial.
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Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics. It had an average of approximately 86 million monthly unique visitors in Q4 2012. Yelpers have written over 36 million local reviews. In addition to reviews, you can use Yelp to find events, lists and to talk with other Yelpers. Every business owner (or manager) can setup a free account to post photos and message her customers. Yelp makes money by selling ads to local businesses – you’ll see these clearly labeled “Yelp Ads” around the site. Yelp has an automated filter that suppresses a small portion of reviews – it targets those suspicious ones you see on other sites. You can access Yelp via iPhone, Android, BlackBerry, and more – see the full list of mobile apps here.
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Frost Media Solutions is a customer review and ratings management and optimization firm; which provide brands with the management tools and implementation solutions that improve a brand’s position across the identified review forums.
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools.
