What is Review Forum Optimization?

Download the Free
Review Forum Optimization Checklist

Review Forum Optimization (RFO):

n. (noun)

Organic search of a product or brand image has substantial impact on the consumer outlook of the brand, thus having a direct impact on purchasing. However, most companies do not focus on the conversations going on in these forums because:

  1. They are difficult to identify
  2. User generated content in large quantities
  3. Controlled by third parties, thus difficult to reply to

Many businesses (both big and small) are becoming more and more proactive about these sites for their respective industry because it is essential for point of purchase and ROI.

RFO Trend Report


Message Boards

Posted on December 30, 2013

A message board, commonly called forums is an online discussion site where people can hold conversations in the form of posted messages or comments. In most instances, these messages are archived and can be searched by other people via search engines.

Today, with widespread internet usage and social media, people are just a few clicks away from posting their experience with a particular product or service for thousands (if not millions) of other users to view. These consumer reviews are affecting the purchasing decisions of the people viewing these reviews, making it imperative for brands to be able to react and/or respond to these user reviews.

For more information about how to optimize your brands on message boards, download our free review forum optimization checklist.

Back To Homepage

Download Free RFO Checklist

TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools.