What is Review Forum Optimization?

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Review Forum Optimization (RFO):

n. (noun)

Organic search of a product or brand image has substantial impact on the consumer outlook of the brand, thus having a direct impact on purchasing. However, most companies do not focus on the conversations going on in these forums because:

  1. They are difficult to identify
  2. User generated content in large quantities
  3. Controlled by third parties, thus difficult to reply to

Many businesses (both big and small) are becoming more and more proactive about these sites for their respective industry because it is essential for point of purchase and ROI.

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